I received an interesting email this morning:
My name is Ewout de Wit and I study Marketing and Consumer Behavior at Wageningen University (Netherlands). To finalize my Master program I will conduct a research on “post-production software” and additional software (third-party).
In my research I mainly will focus on the online behaviour of content creators with respect to post-production software plug-ins and tools. I specifically study the search behaviour, the main factors that influence the buying decision making and price perception. Since last week I’m distributing the survey links at several forums related to post-production / editing.
I was wondering if you could mention my survey request in one of your blogs. Would be great to collect more responses through your web site. Of course I can provide you the results of the survey. Look forward to hear from you.
I took a few minutes myself and answered the survey myself. It’s an easy few minutes that asks questions about our behaviors when evaluating and buying post-production tools. There’s also specific questions asked about a number of vendors that many post-professionals know very well. Please take a few minutes to answer the survey (it’ll probably takes less than 10 or 15 minutes). If nothing else I think the results would be rather fascinating study of our software/plug-in buying habits and what influces them. Click on over and take the survey yourself.